Back to fravia's Reality Cracking
Ok, another typical case of an "obvious" Scam that affects us all and yet does not seem to
much discussed on the web until now (please, oh please, prove me wrong :-(
The great printer Scam
"Citius, Altius, Fortius, Scamius"
Ah, wonderful progress... Did you happen to notice that you CANNOT buy a black & white
deskjet printer any more?
The reason for this is that colour inks solidify after a month of no use.
Err... you don't get this cause-effect relation? Read further.
As you will infer reading this short essay, there actually must be a huge market for
black and white printers, but, see, no one is (nor ever will be) going to produce them, even if
most people NEVER use a printer to print colour images. This procentage
varies between 78%
and 89% of "always non-colour" users, depending if you count, or not, the odd couple of
colour images that are exceptionally printed in some very particular cases).
As usual our allmighty 'free' market couldn't care less about what people really
whole point is just to feed zombified consumers with useless products until they puke some more
money out, and to make the most
possible profit out of users held captive with vicious methods.
There are a lot of things going on behind this 'printer' business.
For an opener, most major printer makers use the same basic model design
and print engines for
all their desktop units, disabling features or downgrading performance
to differentiate a (rather imaginary come to think of it)
"range" of price points. This may sound (to you) as strange as an auto manufacturer building only
eight-cylinder engines and then disconnecting a number of cylinders for cheaper models...
something it would not wonder me to see soon enough.
Disabling features and downgrading performance actually makes sense in a world where
users not only do not understand nutting at all, but are actively HELD from being
able to compare real performances and prices - try your best search and try to find out
places where you can
compare printing costs per page if you don't believe me.
Of course, as usual,
the political lackeys of the commercial powers that be will bend backwards to avoid
imposing any rule against such deeds.
Disabling features and downgrading performance makes even more sense for printers, with
buyers being however locked - independently from the model chosen - into the cartridge scam,
where the real profits are to be made. And now we come to the real "pezzo forte" of to-days
Have you ever related the extremely low printer prices with the extremely high prices for
cartridges? Have you noticed how ads go out of their way to underline how low are the entry
prices for extremely advanced printers? And how seldom (if ever) do they care to report the
price of the INK CARTRIDGE (the toner)? And how many pages can you print with an ink
cartridge? What is the cost PER PAGE of a given printer?
The Lexmark Z11 is a very interesting example: this colour printer sells for so little
(around 100 Euro) that many manufacturers bundle it with every computer sale. But its ink
cartridges cost almost HALF of the price of the whole printer (around 40 Euro).
Most printers now REQUIRE you to have a colour cartridge inside them (even if you DO NOT use
it). Alas! Said colour cartridge will slowly 'evaporate' and you'll have to change it
regularly even if you never wanted to use it. The reason is that the colours are purposely
prepared so that their inks solidify after a couple of months of no use.
So, why are printer makers offering consumers ever-lower prices? Printer manufacturers make
most of their profits nowadays from selling supplies-mainly ink cartridges for inkjets, and
toner cartridges for laser printers. Buy their models and you’re locked into using their own
ink cartridges. ("Genuine HP engineered ink"- sic). Moreover all cartridges are (of course -
once more - on purpose) completely INCOMPATIBLE among different makers. Often enough there
are cartridge differences even among printers of a given maker.
At Euro 15 to 40 per cartridge, with both a black ink and the three-colour cartridge that
most printers require, your outlay for ink soon dwarfs your original "investment" in
equipment. Since a few firms offer off-brand replacement cartridges for up to a third off
the price of manufacturers’ own cartridges, you can thus easily understand what incredible
profit marges there are in this field...
AS if the above were not enough to disgust us, there are also some 'minor' scams: some
manufactures are selling print cartridges labled HC in big letters. They do not inform you
that this stands for "half capacity" (why should they? You are supposed to be gullible after
all). Lexmark is one of the worst offenders here. But even if this article underlines my
personal disgust vis-à-vis Lexmark, do not believe for a minute that the remaining producers
are not in toto part (and corresponsable) for the same 'minor' scam: all Hp & Epson printers now come with half full
cartridges: look out for the product code on any Hp cartridge: if it has a 'G' on the end,
the toner is half full (and not "half the price" as the scammers will try to make you
During the past three years, the average price of colour laser printers plunged almost 75
percent. Plus, as printer prices fell, performance climbed: Average speed for colour lasers
jumped by better than 60 percent, to 8.4 pages per minute on text and to 0.7 ppm on colour
During the same period, the average price for home-oriented colour ink jet printers fell of
about 25 percent. Meanwhile, text-printing speed surged 80 percent to 3.2 ppm and graphics
printing speed almost doubled to a half-page per minute. Whoa! A nice world, a continuos
neverending progress, "Citius, Altius, Fortius, Scamius"
Once more: vendors don't need to profit on printers as long as users have to buy their
incredibly expensive consumables. They need - on the contrary - to lock users into changing
their old "outdated" and "obsolete" black and white printers for a new rabawizzig 2400*2400
dpi COLOUR printer. You dig it? That's the reason no one in his right mind should ever think
to exchange with a "next to free" Lexmark his old "indestructible" Deskjet 500 (remember
that heavy duty printer? Looks like an old Land Rover jeep and is exactly as tough: after 10
years, if it "does not grip" new paper sheets anymore, just pass some sandpaper on the three
wheels and you are done for the next 10 :-).
Btw, should you want some 'commercial' data, to print a black and white page will cost you between 0,02
and 0,11 Euro, a colour page between 0,22 and 0.66 Euro
Come to think of it, Epson just won a recent round in as legal battle that pits
Canon, Epson, and HP against smaller companies selling replacement ink cartridges. A huge
new step toward captive markets: the big vendors may now compete for new customers by giving
So why not printer for free?
Yep: You can now have Tektronix's well-endowed colour laser Phaser 840 for the asking
("real" cost around 3200 Euro) in exchange you are just compelled to make a certain number
of prints per month, and to buy your 840's (quite expensive) special "blocks of resin inks"
direct from Tektronix. How jolly nice and altruistic from them, eh?
A nice world, friend reversers.
I may add two elements:
- 1) It seems extremely difficult to find valid
the web on
such matters. I found very few hints, most of them on "consumer protection" sites. Scary: no one cares.
Please prove me wrong and send some pointers.
- 2) All modern printers
print watermarks inside your oh so beautiful images (simple applied
steganography, duh). That's of course
in order to get you, should you really annoy the slavemasters.
So if you want to distribute around some "delicate" paper messages,
you better use
a printer (and a computer, eheh) you bought CASH in a
country wich preferably is not your
And now a small table, so that you realize
how the printer scam works... note that I have given
are TWO prices for each printer model, a minimum and a maximum, since the
prices, as you should know, vary widely from a
shop to another... this reminds me of the Istambul bazar,
come to think of it.
I have also calculated how much a full printed page will cost you
for its ink.
Finally, under "how many", you'll be able to realize
after how many color pages you have covered the
FULL COST of the printer (calculated on the average between
minimum and maximum price), for the Lexmark Z11 only 155 pages
are enough to cover its cost!
||Max buy||b/w page||color page||How many?|
|HP Photosmart P 1000
|HP Deskjet 930 C
|EPSON Stylus Photo 870
|EPSON Stylus Color 760
|EPSON Stylus Color 460
|HP Deskjet 610C
Q.E.D.: Lexmark z11 as superchampion among all other scammers.
fravia+, June 2000
PS: The sources for all data I have given in this lore are on the web. Find them: you are supposed to be seekers.
You are deep inside fravia's searchlores.org,
choose your way out:
(c) 2000: [fravia+], all rights