~ Images finding on the web as art and passion ~
~ Advertisement debunking ~
(Courtesy of fravia's
Searching and understanding Advertisement,
"The head of the crab",
advertisement debunking assignment
by G. Bidwell and fravia+
Part of the finding images
section and of the antiadvertisement section.
published @ searchlores
in December 2004, Version 1, december 2004
The final solution
Other, related assignements: The chick on the river
What do we sell? The quiet harbour
This is part of a workshop that I made, together with Bidwell, in a french university some weeks ago.
(Images finding on the web as art and passion ~ Advertisement debunking)
Can you find/guess/infere the advertisement below? What is it, what does it mean?
As Bidwell pointed out to me, there
are enough data IN THE IMAGE ITSELF to allow seekers to solve the
assignment, i. e. finding what this is about, even without
finding the advertisement itself, which is probably true, comet
to think of it, though
such statements are always easy... once you have gained
I beg those (hopefully very few) among our readers that
to already, fortuitously, KNOW where this advertisement comes from and
exactly it represents:
*refrain* from hinting or publishing the solution on our
and try to solve instead, for instance, our previous "sommertime" images searching challenge... (until now still
The declared purpose of this image 'assignment' (part of a recent "advertisement debunking" workshop of mine) is to test viewers' ability to "debunk" images,
which is in itself a useful skill in our "images bombarded" society.
So what's in this image? Why should they have done it?
What does it represent, which 'levers' is it supposed to move in the subconscious of the viewer? Answering
these questions will make it easy to understand where the image may come from. And what it should mean, and what probably it has been used for...
The image is ORIGINAL and has NOT been edited nor modified, nor alterated in any way... just scaled and cropped by me, and not too much:
just a little (~ 4 cm) *below*,
and no cropping at all elsewhere.
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